Press

 

For press inquiries, contact Joe Bel Bruno: 212.433.0123, joe@adozencookies.co

 

This pop-up playground for pups is every dog's dream

At over 3,000 square feet, Dogville is a totally immersive, made-for-social-media pup-up that has opened in the heart of SoHo in New York City.

Over a year in the making, according to its creators, it's branded as a place "designed to stimulate you and your pooch’s senses and smarts."

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This doggie pup-up is heaven on earth || Limited Time Only

This doggie pup-up is heaven on earth!

 

Spoil Your Fur Baby at SoHo Pop-Up 'Dogville'

If your dog really is your best friend, a new pop-up will give you a chance to prove it, alongside others who believe four legs are better than two.

Starting Friday, dog lovers will be able to give back to their furry friends by taking them to Dogville. The “pup-up,” located in Soho, is advertised as a unique, interactive play space for dogs and dog-lovers.

Dogville includes an indoor dog park, a destroyable living room, a food bar for pups and a puppy spa.

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Dogville pop-up lets dog lovers unwind, puppies go wild in SoHo

From Spunky to Fido, and, of course, Oscar, the whole gang’s invited.

In an experience that’s being billed as one of a kind for our furry friends, Dogville, a so-called “pup-up” is now open in SoHo and gives a whole new meaning to dog treat, or in this case “dog retreat.”

From an indoor dog park to a so-called “Yum Bar” and even a spot for those Instagram moments, the interactive play space was designed with the help of dog trainers and behavioral experts to stimulate your pup’s senses and smarts.

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Dogville Is Guaranteed To Put A Smile On Any Dog Lovers Face!

Last Friday I got to experience the new pup-up dog exhibit, Dogville. They hosted a red carpet event for the opening night of Dogville and I was lucky enough to be invited!

Incase you haven't heard about this new pop-up let me tell you all about it! Dogville is an immersive and social media worthy event for doggos and the humans they love. It takes place in a 3,000 square foot flagship pop-up experience in New York's SoHo neighborhood! Theres a doggy day spa, tons of Instagrammable photo experiences, a "Dogs Gone Wild" agility playground and treat bar which features healthy food options! Oh, and I can't forget about the AMAZING "Puppy Pit" which puppies that are available for adoption backed by local rescue organizations. They also have a co-sponsor with Google Nest which will stream the month-long event using cameras placed throughout the experience.

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Pop-up Dog Experience Coming To SoHo

I need to start this off with a dog pun so here it comes, there's a "pup-up" experience called 'Dogville' coming to SoHo in New York City!


The Google-powered company Nest is partnering with Dogville to replicate your living room and let your pup go nuts! There's a bunch of canine-friendly furniture made from soft foam blocks all over the place. I also have good news if you're an Instagram doggo parent there are tons of Instagrammable spots!

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The wait is over, pup friends

Dogville has officially arrived in NYC! Officially known as "The Waggiest Place on Earth," Dogville will be open in SoHo until June 2nd and is by far the highlight of the Puppy Season (which, if you didn't already know, is much shorter than a Human Season because it mainly consists of snoozling and treat snarfing).

 

Dogs Get Their Own Instagrammable Pop-Up

Pop-up attractions are decidedly having a moment, and the latest attraction is a playground for pups (and the humans who love them.) 

"Dogville" is a 3,000-square-foot indoor pop-up in the heart of SoHo that includes an indoor dog park, a destroyable living room, a food bar for pups and a puppy spa. 

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An Interactive Dogville “Pup-Up” Is Coming To SoHo Where You Can Play With Puppies

Dog lovers are in for quite a treat next month! A new “pup-up” experience called Dogville is coming to SoHo, and everyone’s invited.

Dogville is a unique experience for dogs and anyone who loves them — which is pretty much everyone, right? The brand has partnered with Google’s Nest to creative an interactive play space for you and your fur baby. There’s a “Dogs Gone Wild” living room with Fido-friendly furniture for them to romp in, a Yum Bar for Fido that’ll feature healthy food options from two of the nation’s most reputable dog food companies Pet Plate and Wild Earth, and even a PAWsitive Reinforcement Spa for your puppy to relax.

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It’s Puppy Playtime: Dogville Launches A Puppy Pop-Up For All The Dog Lovers In NYC

Dogville is a unique experience for dogs and anyone who loves them–which is pretty much everyone, right? The brand has partnered with Google’s Nest to creative an interactive play space for you and your fur baby. There’s a “Dogs Gone Wild” living room with Fido-friendly furniture for them to romp in, a Yum Bar for Fido that’ll feature healthy food options from two of the nation’s most reputable dog food companies Pet Plate and Wild Earth, and even a PAWsitive Reinforcement Spa for your puppy to relax.

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Dogville Sets SoHo Launch For Immersive, Interactive Playdate for You AND Your Pup

On May 10, Manhattan will get its first totally immersive, interactive and social-media worthy event for pups and the humans they love. Dogville unveils a 3,000 square foot flagship pop-up experience in New York’s SoHo neighborhood that features agility playground, Instagrammable photo opportunities, a pampered doggy day spa, and a treat bar featuring healthy food options. There’s even an oversized dog bed, filled with adoptable puppies, that you can climb into.

As famous NYC columnist Cindy Adams would say, “Only in New York, kids.” Dogville (thisisdogville.com) has assembled a roster of prominent partners, including Nest and Google Home, local pet advocacy organizations, and healthy dog food purveyors like Pet Plate and Wild Earth featured on CNBC’s Shark Tank.

The concept is simple. 

Part of every ticket purchase goes toward supporting local rescue organizations. Once inside, canine and human guests get a playdate tailored to appeal to your dog’s senses within a safe and fun environment. The experience underscores the trend that 75 percent of Americans in their 30s own dogs, according to global market research firm Mintel. There’s even more statistics showing Millennials are half as likely to be married than they were 50 years ago — meaning America’s buying habits are being driven by a generation trying to give fur babies their “best life.” And, yes, #Dog has been used 160 million times on Instagram.

“Dogs are the antidote to modern anxiety,” says Dogville founder Matana LePlae. “They give us so much unconditional love and so we wanted to create Dogville as a place where dog lovers can learn, play and celebrate all aspects of dogs."

Dogville’s “Pup-Up” opens on May 10 through June 2. The immersive experience and playdate is aimed at what the NYC Economic Development Corp. says are 600,000 dogs living in the city. Here’s what’s waiting: 

Dogs Gone Wild 
Ever wonder what your pup does when you leave for work in the morning? Tear into trash, grab your underwear for a jaunt around the house?  Nest, a manufacturer of smart home technology including indoor and outdoor cameras, has enjoyed a massive, social-media blitz with raw footage of dogs gone wild. Here’s your chance. The Google-powered company is partnering with Dogville to replicate your living room and let your faithful companion go nuts. There’s canine-friendly furniture made of soft foam blocks all over the joint. And you’ll get plenty of before and after pics and videos.

Puppy Pit 
What’s better than laying in a bed of adorable little fur babies? Nothing. Literally nothing. Dogville is partnering with local shelters with adoption-ready dogs ready to lick your face, give plenty of cuddles, and playfully romp all over you. This is the ultimate pooch interactive experience (and guaranteed to put a big smile on your face and a wag in their tails)

PAWSitive Reinforcement Spa 
Namaste. Think Enya and purified water that’s hinted with a gentle scent of beef. Introducing the Doggy Day Spa. Here’s where Dogville can help you relax your pup, with soothing music and trained staff on hand knowledgeable about those best spots to massage your dog. Learning these techniques is a great way to bond with your pet and how to relax your fur baby, making them feel comfortable, happy and loved.

Instagrammable Moments 
Face it, the last 10 pictures on your smartphone is of your dog. We’re not judging. You’re not alone. The #Dog has been used 160 million times on Instagram. So, let’s kick it up a notch. Dogville will give you a chance to snap cute social-media buzzy photos to share with the world. Think Fido dominating Manhattan, going to battle with a giant tennis ball, and you in the ultimate dog sculpture garden. You’ll be trending in no time.

Yum Bar  
We know. You can’t say the word treat out loud. T-R-E-A-T? We spell it because the second we say the word our dogs go insane. Dogville has partnered with Pet Plate and Wild Earth, two of the nation’s most reputable dog food companies that specialize in healthy food options for our pets. Both have been featured on CNBC’s Shark Tank, with backing by billionaires like Mark Cuban. We can’t make a world for dogs without appeasing their taste buds, so belly up to the Yum Bar. We have a smart and healthy sampling that will please even the most discerning palate.

About Dogville 
Dogville is a place for dog lovers.  This interactive pop up experience is furnished with a series of exhibits and installations that offer lots of fun for both dogs and the people who love them. Dogville comes to Soho, NY on May 10 to June 2 and then moves to LA in the Fall.  Tickets are $35 per person, dogs are free.

Contact: Joe Bel Bruno 
joe@adozencookies.co 
212.433.0123